Record Revenue Growth for Paragon Software in 1H14 Thanks to Channel

Due primarily to this year’s launch of the company’s Pure Channel partner program, this growth is being driven by the increase in the number of new opportunities registered by partners.

In addition, the channel partners, resellers and MSPs participating in Pure Channel are experiencing close ratios of well over 40% on the almost 500 new customer opportunities passed on to them through the program.

Focused on helping resellers simplify sales cycles and achieve profitable growth, Pure Channel represents an overhaul to the company’s previous channel program. It stands out in the market because it eliminates the need for traditional revenue commitments, certifications and contracts. The program is built around Paragon Protect & Restore (PPR), the company’s industry image-based BDR product. PPR is optimized for SMB markets and designed for physical, virtual and hybrid server environments.

“With Pure Channel, our goal is simple: to help our resellers and MSPs grow their businesses profitably. We’ve made it our commitment to do everything we can to be the most effective vendor on their line cards; the growth and opportunities we’ve delivered to date through the program this year – far outpacing the results of 2013 – are just the beginning,” said Tom Fedro, president, Paragon Software.

Paragon’s ‘Pure Profit’ strategy appeals to the Channel Pure Channel features a high-impact ‘Pure Profit’ strategy grounded in what Paragon calls ‘POP’ (Paragon Opportunity Protection), which eliminates minimum revenue and tech training requirements, guarantees 30% margin protection and streamlines sales cycles with the fast online deal registration and transaction processes. In addition, unlike traditional, multi-tiered partner programs, Pure Channel allows resellers and MSPs to opt into one of only two Pure Channel partner levels: Pure Platinum or Pure Gold.

Pure Channel offers value to Paragon resellers, according to Ron Belensky, corporate sales trainer and coach, MicroAge (Frontier Technology LLC): “Pure Channel not only sets up our sales team for success, but also offers a refreshing and streamlined alternative to traditional BDR partner programs.”

“Paragon has gone above and beyond to support our sales efforts by being easy to do business with and demonstrating their commitment to helping us reach our goals,” said Bob Ballard, president,Logisoft Computer Products, LLC. “With Paragon Software’s new Pure Channel program, it’s never been easier to register opportunities, get 30% protected margins and be more profitable selling data protection.”

As part of the Pure Channel program, the company offers monthly webinars to drive partner enablement, with topics ranging from product and sales training to technical tips, business building, customer experience and more. Pure Channel also includes a number of additional go-to-market enhancements including leads, spiffs and dedicated technical support managers for select partners.

BDR Solution
In July, Paragon announced that PPR earned a 9.83 out of 10 points possible in TopTenReview’s 2014 ranking of Best Server Backup Software. In addition, PPR tied with a brand to capture the top spot in the professional support category, while also earning the highest possible ratings across three other server backup software categories including recovery and restoration, management tools and resource management.